2/2/2024 0 Comments Gay pride symbol pumpkin![]() The new brand purpose, to inspire and empower every LGBTQIA+ person to proudly love and live their truth, speaks to NYC Pride’s roots in protest, and the annual celebration’s power in unifying and advocating for its community. One that told a story of inclusivity to showcase that NYC Pride is more than just an annual celebration, uplifting the community 365 days a year. Recognizing that they needed an enduring brand identity for awareness, they hired Lippincott to help create a new one for NYC Pride. The new NYC Pride logo, part of the new brand identity, launched February15th ![]() NYC Pride is The Heritage of Pride’s trademark event, which, until now, had a logo and look which changed annually to match the year’s theme. Together they created a new, all-inclusive brand identity for the non-profit. The NYC Pride logo has evolved as part of a new brand identity from Lippincott who worked hand in hand with the The Heritage of Pride leadership team.
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